We don’t believe there is such a thing as a one-size fits all marketing plan, however, our experience shows us where business-to-customer companies will benefit most so we can guide them step-by-step toward the best possible plan and return on their investment.
The most common steps are (in order)
- Brand Development
- Website Development
- Lead Funnel Planning
- Paid Search (Google Ads)
- Organic SEO (website content)
Brand Development
Having a brand that communicates a consistent, professional image will pay off many times over in the long run. A professional brand will set you above your competition and justify top dollar for your products and services.
This is why we strongly encourage you invest in this first step.
We’ll start by having our marketing team run a thorough assessment of your messaging; your logo and how it’s applied across the channels you’re communicating across. Is your stationery and business cards maintaining a uniform look and feel? Are your forms clean and precise? Is your social media consistent with your other messaging? Are your presentations reflecting your brochures, your mail, your mobile graphics, your signage?
Any lapse can impact your company’s perception with the public when you least expect it.
After our team’s assessment we’ll schedule a consultation and present our recommendations.
Website Development
After your messaging is clarified and focused, we’ll attend to your website. This will most likely be where your potential customers learn about your business and then take action.