We install Google analytics code in all our full-service websites. We also install a simple tool inside of the WordPress dashboard that allows you to view basic analytic data. For many this all you need to track the success of your content-building strategies and improving your SEO.
Google Analytics provides all kinds of information about website visitors, but it can be a bit daunting to navigate. For those of you who want to dig into your analytics, the following video is a good guide to the basics to get you started.